Microsoft Advertising (formerly known as Bing Advertising) enables businesses to access 677 million monthly unique searchers on the Microsoft Search Network (Bing, AOL and Yahoo plus their syndicated search partner sites) and 250 million unique users through native advertising on brand-safe experiences.
The Microsoft Search Network is an integral part of Windows 10, Cortana, Office, and AOL, with more than 200 million Windows 10 users, from which 45.4 million searchers are searches that Google cannot access.
The pay-per-click model uses powerful audience intelligence and its own platform capabilities, such as built-in artificial intelligence, to create personalized experiences that build smarter journeys for your customers, resulting in improved campaign performance. With complete control over the demographics, the platform allows you to target specific niches of customers for your business.
The search engines which are a part of the Microsoft Search Network are typically used by more mature and affluent audiences, with a specific focus on business professionals and decision-makers. With 63% of users using search for product research and 41% using search for brand discovery, it makes it an ideal platform for both B2B and B2C advertising.
Microsoft Advertising has a range of advertising types;
Responsive Search Ads: A combination of 15 headlines and 4 descriptions, which Microsoft will mix and match to find the most optimal combinations and create effective ads.
Product Ads: These include custom images from your product catalogues (created in the Microsoft Merchant Center) with promotional text, pricing and details.
Multimedia Ads: Capture your potential customer’s attention with visual imagery that showcase your brand and products to increase traffic and sales on your website.
Microsoft Audience Ads: A native advertising option for search advertisers, enabling additional high-quality traffic from non-search placement. These ad experiences integrate naturally into page content.
Microsoft Advertising in Bing Smart Search: Text ads which are formatted for the modern touch experience, with a preview of your landing page appearing where possible.
Dynamic Search Ads: Similar to ‘responsive and expanded text ads’, these are dynamically created and automatically target relevant searches based on the content that appears on your website.
App Install Ads: Similar to text ads but with a call-to-action button, which directly links to the applicable store to download the application. This advertising type is perfect for those wanting to manage and drive downloads rather than driving website traffic.
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