Absolute Aesthetics is a leading medical aesthetics clinic offering a range of non-surgical and minor surgical treatments, including facial injectables, laser hair removal, body contouring, sculpting, and skin rejuvenation.
Following a successful launch in London, Absolute Aesthetics sought to expand its reach by opening a new clinic in Guildford, Surrey. The challenge was to position the clinic as a leading provider of aesthetic treatments in the area, differentiate it from local competitors, and attract new clients. The goal was to generate immediate brand awareness and drive bookings while building a strong reputation within the community.
We developed a multifaceted marketing strategy to introduce Absolute Aesthetics to the Guildford market and build a loyal customer base. The strategy began with a series of on-site launch events, designed to engage local prospects and showcase the clinic’s expertise. These events featured consultations, demonstrations, and Q&A sessions with the clinic’s practitioners, allowing attendees to learn more about the services and experience the clinic’s friendly, professional environment firsthand.
To further boost brand awareness, we partnered with local media outlets to generate press coverage and highlight the clinic’s unique offerings. Social media played a key role in the strategy as well and we developed targeted campaigns across platforms like Instagram and Facebook, promoting client testimonials, showcasing before-and-after results, and sharing informative content about the clinic’s range of services.
The combined efforts successfully created a buzz around Absolute Aesthetics’ Guildford location. The clinic quickly established itself as a trusted aesthetics provider, generating a waiting list for appointments and driving a steady stream of bookings. The marketing strategy not only helped the clinic establish a strong presence in Guildford but also laid the foundation for long-term success, setting the stage for future growth and continued client loyalty.
