Over 750 million professionals are registered on LinkedIn, making it the world’s largest business network. Despite this, the platform is relatively undiscovered when it comes to advertising compared with other social channels, such as Facebook and Instagram.
But businesses who ignore LinkedIn advertising are missing out on huge potential for B2B engagement and lead generation. While LinkedIn adverts generally come at a higher price point than other social media platforms, they tend to yield higher conversion rates.
One of the biggest benefits of LinkedIn advertising is that it offers unique targeting criteria that can’t be found on other advertising channels. Because it is a business network, rather than a traditional social network like Facebook, the data that is captured and can be used for targeting purposes is very different. This includes information such as company names and growth rates, job titles, professional skills and education.
LinkedIn is therefore the best platform for reaching senior-level influencers and the fast route to get your message in front of the key decision makers.
Here are our top reasons for advertising on LinkedIn:
Target leaders and decision makers: You can direct campaigns to reach professionals in a specific industry and at a specific level within that industry.
High Conversion Rates: Because LinkedIn enables you to place advertisements right in front of key leaders and decision makers, there’s usually a higher conversion rate than other social media platforms.
Promote services and events: As well as showcasing your products or services on LinkedIn, if you’re trying to recruit attendees for a training course or business event, this platform is where you need to be.
Extend your network and connections
LinkedIn was started as a business networking platform and this is its greatest strength. Sharing quality content on the channel will not only improve your businesses connections but also direct traffic to your website.
With the capability to connect with the world’s largest community of business professionals, LinkedIn ads are the smart way to pick up powerful B2B leads.
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