Surrey County Council Chlamydia Campaign

Digital Advertising

Surrey County Council (SCC) needed marketing support to reach young people about a sensitive and sometimes embarrassing yet important issue.

Surrey County Council Chlamydia Campaign

The Challenge

Surrey County Council identified increased rates of chlamydia in the area and needed to increase awareness of free testing kits available to to raise and promote sexual wellbeing among young people.

SCC needed help to find new ways of increasing awareness of free chlamydia test kits among young women.

Having previously worked with us on Covid awareness campaigns, SCC knew it could rely on NetMaxRes to reach their target audience through social media advertising.

Our Approach

Researching both each ad platform’s rules around sexual health messaging and usage stats among young women, Meta and Snapchat ads were identified as the best platforms to reach this audience across Surrey.

Working closely with Surrey County Council, NetMaxRes developed advertising to reach 16-24 year old women across Surrey. Creative assets were developed to make full use of the vertical placements on Snapchat, Facebook and Instagram stories.

Using bright, bold colours and images of young women combined with copy highlighting the risks of chlamydia and a direct call to action to order a free test kit.

The Results

Surrey County Council were very pleased with the campaign results, with a significant number of young women viewing and engaging with the messages through social media advertising.

Achieving 3,397,519 impressions across Meta and Snapchat, the campaign successfully delivered the goal of raising awareness across Surrey.

On top of increasing awareness, the campaign drove 1,899 clicks from Meta and 7,961 swipes from Snapchat, resulting in direct action from the audience seeing the adverts.

3,397,519

impressions

7,961

swipe ups (Snapchat)

1,899

clicks (Meta)