Entries by team@airsocial

Why is it important for your website to be optimised for mobile?

Although it is becoming a less common occurrence these days, occasionally we come across a client with a website that isn’t optimised for mobile devices. Five years ago, mobile responsiveness was considered an optional extra for many businesses. Those actively concerned with future-proofing did build their sites to respond to different device sizes but a large […]

How to keep up to date with trends in the digital sector

The digital world moves quickly. It can be a daunting prospect knowing that a strategy you are using, or the tools that you find most useful, may soon be outdated. Having been in the digital sector over a period of great change, we know this only too well. However, we also know that keeping up to […]

Why is blogging important for your business?

A blog is a valuable tool in your digital arsenal; if you haven’t included one in your website, this is a quick and easy way to supercharge your online presence. We recommend posting small concise articles of around 800 words. This gives you all the benefits that come with regular blog posting, without the negatives […]

Why you need a Google My Business page

What is a Google My Business page? Google themselves explain it pretty well: “Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including search and maps.” What does this actually mean? Well, this means that whenever you need to change business information, such as […]

What are the benefits of a new website?

A new website is an investment of both time and money, however you shouldn’t let this put you off. The returns from super-charging your online presence are huge, and can completely transform your brand and your business. How does the average person use your website? Let’s consider how the average person uses the internet: You […]

WordPress Development – Tips for those just starting out

When developing with WordPress you are often dealing with other people’s work, other people’s ideas, and other people’s code. Although inevitably this can turn up difficulties, more often than not it will open you up to new ways of working and better practices. I’ve tried to include below a handful of small tips and tricks […]

What you need to know about VR

Virtual reality has had a start as slow and rocky as a snail going up pebbledash, with sales of high tech headset’s dwindling, but as it becomes more and more accessible it seems to be having a second coming, and that means, unfortunately for all you technophobes out there, it might be around for a […]

The rise and rise of the Micro Influencer

One of the golden rules of advertising is ‘Know Your Audience’, well how better to do that than by involving them in your marketing strategy? One of the latest trends you may have heard banded about is ‘micro influencers’, but what exactly are they? Well, in essence, micro influencers are social media users that inhabit […]

Instagram, our social media hero.

When Instagram burst on to the social media landscape in 2010 the brief was simple; here is a square, fill it with something beautiful. Almost 7 years and 600 million monthly active users later Instagram is so much more than a photo sharing app; today Instagram’s co-founder and CEO Kevin Systrom says that the company’s […]

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