Entries by team@airsocial

GDPR and Your Business – Are You Ready?

What is GDPR? The existing Data Protection Act (DPA) of 1998 is no longer fit for purpose as in recent years the internet has fundamentally altered the way that we access, create, share and store information. The European General Data Protection Regulation (GDPR) comes into force on 25 May 2018. The regulations have been designed […]

5 Benefits of Blogging for Business

Some businesses consider blogging to be a labour-intensive marketing strategy that produces little reward for the time invested. Others think of blogging as involving someone sitting in their bedroom, sharing personal thoughts, opinions and grievances with the world. These misconceptions regarding blogging are inhibiting many from experiencing its benefits. Blogging is an inexpensive way for […]

The Best Christmas Adverts Of All Time (NetMaxRes Edition)

Everyone loves a good Christmas advert to get them in the mood for the holiday season and give them that fuzzy, festive feeling. What captures the essence of Christmas for the NetMaxRes team? Here are some of our all-time favourite, festive adverts… Alex: The Coca-Cola advert is sure to get me feeling Christmassy – […]

Live streaming – how to do it well

The rise and success of video content is undeniable in today’s digital world. With recent developments in live streaming functionality across social media platforms such as Facebook, Instagram and YouTube, it is fast becoming a necessary medium by which to connect with consumers. Live streaming video is an extremely effective way for businesses to reach […]

How to build a lead generating website

Designing your website for maximum impact So your website is up and looking slick but it’s just not generating the leads that you thought it would. What’s gone wrong? Like many businesses, you might have lost sight of your website’s primary purpose – converting traffic into leads. It’s essential to consider your website within your […]

My week with NetMaxRes, by Pierre Jamme

When I walked down the high street on Monday morning, I had a good feeling about my work experience with NetMaxRes. I knew I wanted to learn something new, but I didn’t know whether I was going to be given work that I would enjoy. I decided to keep an open mind and I […]

Digital Marketing Dictionary – Getting comfy with the lingo

Digital Marketing is a world of complex jargon, acronyms and branded software – we’re here to help break through the confusion surrounding this lingo. Below we’ve compiled a short list of definitions to help you properly get to grips with the world of digital marketing. Whether you need to trawl through Google results or analyse […]

Why video needs to be a part of your visual content strategy

Do you use video as part of your marketing strategy? If you don’t, you should be. It is no longer an option but a necessity for marketers who want their visual content to have the greatest impact, reach and customer engagement. We are entering what Facebook CEO Mark Zuckerberg considers to be a, ‘new, golden […]

How to Grow Instagram Followers for Business

[vc_row][vc_column][vc_column_text]Statistics show 95 million photos and videos are shared on Instagram daily. Vastly growing through its years of existence, Instagram has massively changed the way social media works; pioneering an increase in the use of visual content. Instagram sees 700 million monthly active users – these vary from personal users, to brands, to celebrities and […]

A Quick Guide to Social Media Marketing

To many of us digital natives it is difficult to imagine a world without social media. Social media has evolved from a tool that very few businesses use, to being an integral piece of every company’s marketing strategy. There should be no question as to whether or not your brand should be using social media […]

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