Tag Archive for: Social media

The Importance of Keeping Your Google Profile Up to Date

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There has been more than a little speculation over the relevance of Google+, in fact, last year Forbes declared it dead; as a social media platform it is widely known to be redundant and you wouldn’t be foolish to think it doesn’t exist anymore (in fact Google+ pages are now managed through Google My Business). Nevertheless as a tool for business, Google couldn’t be more vital.

In the battle of the search engines, Google undeniably dominates with 81.42 percent of desktop browser traffic in the US and over 11 billion desktop searches per month. The statistics are even more astonishing if you take into account mobile usage, where a vast 92.91 percent of searches were done through Google.

This year marks the first in which mobile internet access surpassed desktop usage, and is predicted to increase even further, with estimates of mobile making up 75 percent of global search traffic next year. Google’s stronghold on the mobile market means that, if we combine this information with the fact that search engine queries ultimately generate 300 percent more traffic to content sites than social media, we can see how the curtains might not quite be drawn on Google+ yet.

By having your business on Google you too can benefit from this kind of traffic, as your SEO is improved just by having a Google+ page; as a completely free service it would therefore be foolish not to have your business represented on Google with accurate, up to date information.

Aside from increased SEO, filling your Google profile with correct information and pictures builds a level of trust with potential customers as it enhances your legitimacy.

For example, if an individual uses Google to search for “dry cleaner in Woking” and two suggestions come up – one of a dry cleaner with good Google reviews and details such as opening times and professional looking photos; and one with just a name and address – which one are they more likely to choose? With this example, we can see how minimal browsing on Google can lead to potential business, and conversely, incorrect or out of date information can lead to lost business and customer dissatisfaction, therefore anyone not taking the time to update their Google profile will almost certainly miss out.

On top of this, Google+ could potentially make a comeback having last year streamlined the concept to resemble something more akin to Pinterest or Twitter, rather than standing as a direct rival to Facebook. With their change of direction there may be a future for the platform as a whole and anyone with an established profile will already have a head start.

Whether this comeback will materialise can’t be foretold but in a world where marketing is becoming more and more holistic, it is important to have as many strings to your digital bow as possible, and Google is no exception. Even though its failure as a social network is undeniable (so far) Google is a vital platform for your business and, if nothing else, a great way to get traffic on to your other social media accounts.

If, like us, you’re serious about your business then you need to embrace all facets of social media, let us help you.

‘16 Going On ‘17: What to Expect in Digital Marketing in the Coming Year

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In the year that has seen Donald Trump become president,  said goodbye to Ziggy Stardust and Severus Snape and, of course, seen families country-wide feud over Brexit, 2016 has been a year of mass upheaval. But how has the world of digital marketing changed?  Well, most obviously we have witnessed the continued rise of social media. In the US Presidential Election race we have seen how crucial social media can be; Trump attributes much of his success to his large social media presence, particularly on twitter. However, it’s not only been his social media presence but the presence of Twitter ‘bots’ that automatically tweeted pro-Trump propaganda and used hashtags to firstly infiltrate the Clinton support and then use the platform to smear her. Social media has been intrinsic to the success of many other unlikely campaigns; take the recent example of A-Level student Nick Jablonka’s fake John Lewis advert which went viral after social media users mistook it for the real thing.

The power of visual media platforms such as Instagram and Pinterest also continue to grow, where many consumers review and recommend products, and, with the continued popularity of audio and audio visual media such as podcasts and YouTube vlogs added into the mix, the power of word of mouth between consumers cannot be underestimated.

However, next year’s innovations look set to be on a whole new level.  It’s now commonplace to see advertisers using Snapchat, making it possible to ‘try on’ a new lipstick from your own home, or transport a person into the scenery of an upcoming blockbuster.  In 2017 experts predict this trend will develop into companies creating more specific apps to immerse the individual into their product. Nevertheless this is just a small dent in comparison to the impact virtual experience is going to make.

The dawn of virtual reality is upon us and there’s no wondering why people want to utilise it for their marketing strategies. A recent survey says that 90% of business owners now say they prefer personalised content rather than mass outreach. It’s becoming easier and easier to target advertising so to stand out content will need to be more unique, of higher quality, and as engagingly interactive as possible in 2017.

In the current digital landscape, engagement is everything, and marketers succeed when their audience not only consumes content but also enjoys and acts upon it, which is why interactive content will be so important going forwards. The facts back it up; static content generates conversions 36% of the time whereas interactive content generates conversions moderately or very well 70% of the time. So expect to be inundated with ground-breaking apps and virtual reality experiences and in the coming year.

But the innovation doesn’t stop there, not only will consumers be immersed within technology but they will be wearing it. After a slow start for wearable technology 70% of consumers now say they are ‘ready for wearable technology’, giving yet another platform for advertisers to take advantage of.

To summarise, marketing in the new year is only going to become more diverse; we predict that the tried and tested methods such as social media advertising will still has its place in digital, but new developments such as interactive content and virtual experience are going to enrich the digital marketing landscape. It’s up to marketers to embrace the changes and approach marketing in 2017 holistically.

Social Media is the heart of all marketing.  To understand how social media can impact your business with NetMaxRes’s tried and tested social media lead generation expertise, contact [email protected] or come and meet the team at our Guildford office for a complimentary social media training session.

 

 

 

Boost Your Business

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Social media experts, NetMaxRes Marketing Agency attended the Boost Your Business Exhibition following a personal invitation from Facebook for Business.

Being experts in social media, NetMaxRes were able to give insight to those who attended into the expanse of marketing tools Facebook and Instagram can offer.

The exhibition, held at Tobacco Docks in London was wholly for small and medium businesses looking for more of a grasp on social media, using specific targeting and being able to utilise their databases for more than the odd mailshot.

NetMaxRes spent the day attending various seminars, using our expansive social media knowledge to engage with attendees, offering extensive support to those who required it by inviting them to our free social media surgeries, where we help companies to create bespoke social solutions for their brand.

The exhibition ran through the morning and into the afternoon, with a strong opening talk from Steve Hatch, Facebook’s regional director for the UK and Ireland. And an insightful talk on ‘The Evolution Of Communication’ from Olly Sewell, the SMB manager for Facebook across the UK and Ireland.

The exhibition also had a live Q&A with the Digital Marketing Manager at T.M.Lewin, Cormac Folan and other marketing professionals, giving their insight into social media marketing strategies and how Facebook advertising has revolutionised the way they reach their mass audience.

If you’re interested in learning more about utilising social media for business, make sure to attend one of our free social media surgeries.

Alternatively feel free to give us a call on 01483 789 434 to set-up a bespoke social media surgery for your business and online needs.

Social marketers hold the trade tools of tomorrow

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As deftly as a bricklayer lays bricks or a carpenter carves wood, social marketers hold the tools of the trade for this generation.

It is universally recognized that no effective integrated communications plan is complete today without incorporating the power of social marketing. The latter today represents a $10 billion global industry and close to 10% of every company’s total marketing spend. As the fastest growing marketing sector, by 2020, this is projected to rise to over 20%.

John Wanamaker famously once said “Half the money I spend on advertising is wasted; the problem is I don’t know which half”. Had he lived in the age of social media, these words could never have been uttered, such is the unprecedented capacity of social media to deliver targeted, measurable solutions.

Facebook is unquestionably the most powerful social media platform there has ever been, with its 1.59 billion global monthly active users and 5 new profiles being created every second. But what began as a platform to connect US college students has grown into the largest and most effective market research organization in the world, with few people realizing the volume of data that marketers can pull from it, or how best to use it.

Facebook boasts an expansive range of business features and advertising techniques available to anyone who has an account. The art is to master them, to use them to effectively grow your business and to capture your target market on a consistent basis.

This is our specialism… applying our skills to identify and communicate with your target customers, transforming your business, staying ahead of your competitors.

Using Facebook’s range of pixels, custom conversions, tracking and monitoring assets and other social marketing tools, we are able to create almost identical audiences that specifically match those of your current clientele. We can track individual social footprints, ensuring that your business is in their line of sight at every available touch point.

The power of advertising is in its simplicity. The most powerful campaigns are the simplest, conveying subliminal messages to your target audience. These campaigns are amplified by social marketing, enhancing their effectiveness and efficiency and delivering a superior rate of enquiry through consistent re-targeting of consumers at every turn. With zero wastage, cost efficiency is at a premium.

Although Facebook is unquestionably THE giant of social media and one of the most powerful online marketing tools available, it is only one part of our and your armoury.  We understand the power of different networks to achieve different solutions and we work on behalf of our clients to deliver multi-faceted solutions, harnessing the individual power and capabilities of each network. The unique power of Twitter lies in community engagement; while Linkedin comes into its own as a highly simple and effective B2B platform.

Building a strong social presence and identifying and targeting potential customers through social marketing are fundamentals for any business. We recognize that and have built a team with the skills to deliver against that. Our growing client base is our best calling card.

We are marketers who strive for excellence, taking great pride in delivering a competitive advantage to our clients. We may have our heads in the social media cloud, but our feet are firmly on the ground.

Author: Oliver Walpole

Seymours Estate Agents nab top spot on Zoopla thanks to social media

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In December 2015 TUCA launched a social media campaign on behalf of Seymours Estate Agents to market a stunning six figure, six bedroom family home in Walton on Thames.

Using the dedicated Seymours Facebook page and Twitter account to market the property it soon attracted plenty of attention with people flocking to view the property online. Figures from property website Zoopla show the spectacular home was viewed 86,000 times online during January 2016.

The property was also picked up by The Mirror and The Sun who featured the family home as the most popular property in Britain.

Seymours Estate Agents scoop gold award

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On the 28th of January 2016 TUCA attended The Guild of Professional Estate Agents annual awards ceremony with our client, Seymours Estate Agents.

Since joining Seymours in December 2015 TUCA have been working on innovative and eye catching marketing campaigns, including the successful ‘ducks in a row’ creative which was used throughout December and January.

On the night in question Seymours were awarded the gold award for the best Estate Agency in the south of England with members of the judging panel commenting on how impressed they were with the creative yet professional finish of Seymours social media work.

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