The power of visual media platforms such as Instagram and Pinterest also continue to grow, where many consumers review and recommend products, and, with the continued popularity of audio and audio visual media such as podcasts and YouTube vlogs added into the mix, the power of word of mouth between consumers cannot be underestimated.

However, next year’s innovations look set to be on a whole new level.  It’s now commonplace to see advertisers using Snapchat, making it possible to ‘try on’ a new lipstick from your own home, or transport a person into the scenery of an upcoming blockbuster.  In 2017 experts predict this trend will develop into companies creating more specific apps to immerse the individual into their product. Nevertheless this is just a small dent in comparison to the impact virtual experience is going to make.

The dawn of virtual reality is upon us and there’s no wondering why people want to utilise it for their marketing strategies. A recent survey says that 90% of business owners now say they prefer personalised content rather than mass outreach. It’s becoming easier and easier to target advertising so to stand out content will need to be more unique, of higher quality, and as engagingly interactive as possible in 2017.

In the current digital landscape, engagement is everything, and marketers succeed when their audience not only consumes content but also enjoys and acts upon it, which is why interactive content will be so important going forwards. The facts back it up; static content generates conversions 36% of the time whereas interactive content generates conversions moderately or very well 70% of the time. So expect to be inundated with ground-breaking apps and virtual reality experiences and in the coming year.

But the innovation doesn’t stop there, not only will consumers be immersed within technology but they will be wearing it. After a slow start for wearable technology 70% of consumers now say they are ‘ready for wearable technology’, giving yet another platform for advertisers to take advantage of.

To summarise, marketing in the new year is only going to become more diverse; we predict that the tried and tested methods such as social media advertising will still has its place in digital, but new developments such as interactive content and virtual experience are going to enrich the digital marketing landscape. It’s up to marketers to embrace the changes and approach marketing in 2017 holistically.

Social Media is the heart of all marketing.  To understand how social media can impact your business with NetMaxRes’s tried and tested social media lead generation expertise, contact [email protected] or come and meet the team at our Guildford office for a complimentary social media training session.

The post ‘16 Going On ‘17: What to Expect in Digital Marketing in the Coming Year appeared first on NetMaxRes Digital Marketing in Guildford.