News
Take a look at what’s been going on behind the scenes at Air Social and in the world of digital marketing.

Preparing for LinkedIn Stories
Why has LinkedIn decided to follow the suit of many other social platforms in adding stories to their variety of placement and posting options? And what shpould you do to prepare?

Facebook Report Massive Surge In User Usage
Facebook reported towards the end of March that they have seen a spike in usage across most countries - “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.”

Twitter launches Fleets, its version of Instagram ‘stories’?
It’s taken the worlds of Instagram and Facebook by storm and now another social media platform has jumped on board with its own version of the highly popular ‘Stories’ function.

Simple SEO tips to get your business website to show up on Google
Search Engine Optimization (SEO) can be a bit of a minefield, particularly when Google constantly update the way they rank pages. There are some basic practices which can help you boost your website ranking.

Six ways to increase your business’ Facebook page engagement with video
If you’re already familiar with producing videos and have a YouTube, which you share to your social media pages, how about posting the videos direct to Facebook instead?

Communication. Communication. Communication.
It's so important right now to keep maintaining communication with your customers and with your clients. Radio silence is the worst approach your business can take to the unique situation COVID-19 places us all in.

How To Stay On Top During Lockdown
Here are some of the tips on how to stay on top of things during these unpredictable times.

Ofcom to regulate internet – what does it mean for your business?
Last week plans were announced that Ofcom will be put in charge of regulating the internet in the UK. These new plans mean there will be a new law for websites, which will be enforced by Ofcom via a Code of Practice.

There’s Never Been A More Important Time To Reach Out To People
Now is the time, more than ever before, that we, as humans, need to keep communicating. We need to communicate clearly, we need to communicate calmly, and we need to communicate truthfully. It's essential that we initiate and maintain contact with those who are most vulnerable in society. We all need to do our part.