NetMaxRes Digital Marketing in Guildford

2024 in Review: Reflecting on a Year of Growth, Creativity & Collaboration

Hannah Noakes — Fri, 20 Dec 2024 13:52:15 +0000

December 20, 2024

2024 in Review

Reflecting on a Year of Growth, Creativity & Collaboration

As 2024 draws to a close, it’s the perfect time to reflect on what’s undoubtedly been the most exciting year in NetMaxRes’s 15-year history.

The past 12 months have been a whirlwind of growth, change and big wins. We’ve welcomed brilliant new team members who’ve brought fresh ideas and expertise to the table, allowing us to grow our service offering and strengthen our ability to deliver powerful results for our clients. Our client family has grown, too – a reflection of the trust businesses continue to place in us to drive impactful, results-driven digital marketing campaigns.

While we’re proud to be a full-service agency, we’ve sharpened our focus on what works best for our clients this year. Whether it’s smart, data-driven strategies, scroll-stopping creative campaigns or paid advertising that delivers undeniable ROI, we’ve been laser-focused on achieving outstanding results.

Behind the Scenes at NetMaxRes

It’s not just about the big wins and big numbers – we’ve also taken time this year to reflect on who we are as an agency. Revisiting our core values of passion, creativity, collaboration, intelligence and friendship has helped us ensure these principles aren’t just words on paper – they’re lived and breathed in everything we do.

These values drive our approach to work, how we support each other, and even how we have fun together as a team. From fostering creative thinking and collaboration to championing friendship and prioritising wellbeing, our values shape our culture every day.

Team Highlights from 2024

⚽ Cheered on England during the Euros with the whole team in full force!

🥂 Suited and booted for the Home Start Charity Ball.

✨ Glammed up for a client film premiere at the O2 (rubbing shoulders with the stars, no less!).

🏏 Enjoyed unforgettable socials at Sixes (cricket) and Flight Club (darts).

🎉 Celebrated the start of the festive season in style with an NetMaxRes tradition – a visit to the Adult Panto (always a laugh!).

But one of our proudest moments? Hosting our very first Team TikTok Day, where the whole team got creative and produced a series of TikToks that embodied NetMaxRes’s core values. It was a brilliant way to bring our brand to life while flexing our creative muscles!

What’s Next for 2025?

With 2024 wrapped, we’re already looking ahead to the next big adventure. Our goal for 2025 is clear: helping our clients thrive. We’ll continue to push the boundaries of creativity, use data to make smarter decisions, and do everything we can to make sure our clients stand head and shoulders above their competitors.

So, if you’re ready to make 2025 a year to remember, we’re here to help you do just that. Drop us a line – we’d love to explore how we can help your business grow, stand out and thrive.

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Let's Talk

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2025 Marketing Predictions: Navigating A New Era of Digital Engagement

Hannah Noakes — Thu, 05 Dec 2024 12:16:30 +0000

December 5, 2024

2025 Marketing Predictions: Navigating the New Era of Digital Engagement

As we approach 2025, the landscape of digital marketing is evolving faster than ever. The emergence of AI, shifts in social media algorithms, and a growing emphasis on authenticity have reshaped how businesses connect with their audiences. One thing is clear – the brands that prioritise genuine engagement and adaptability will lead the way.

In this blog, our team dives into the trends and strategies set to dominate in the year ahead. From building thriving communities and fine-tuning content strategies to harnessing AI’s creative potential, here’s a sneak peek at what we believe will shape the marketing landscape in 2025…

The power of community and authentic engagement

Sophie, Senior Account Manager

In 2025, community engagement will be at the heart of successful marketing strategies. It’s no longer just about how often you post; it’s about how well you connect with your audience. Sincere interactions and meaningful connections are key to building trust and fostering long-term loyalty.

A simplified approach is crucial. Instead of spreading your efforts thinly across multiple objectives, focus on a few core goals that truly resonate. This streamlined strategy will allow you to make a significant impact without overwhelming your audience. Embrace community, engage authentically, and let simplicity guide your 2025 marketing efforts for optimal success.

AI-Driven creativity in design

Jack, Social Media Manager

The role of AI in content creation is set to revolutionise the design industry in 2025. AI-generated content will streamline video production and redefine the work of graphic designers. By automating repetitive tasks, designers can focus more on creative strategies, transforming their roles into ‘AI directors’ who guide the aesthetics and tone of AI-generated visuals to align with brand identities.

While these tools will enable non-designers to produce polished content, skilled designers remain essential for crafting original, brand-specific visuals. This shift towards AI-enhanced creativity will pave the way for a more efficient, collaborative, and strategic design process in the coming year.

Optimising for AI-driven search

Dave, Digital Advertising Manager

As AI tools like ChatGPT rely heavily on Bing for internet searches, 2025 will see a rise in the importance of optimising content for Bing’s SEO algorithms. This will involve utilising structured data, schema markup, and natural language that appeals to AI systems. Additionally, question-based headings and concise, informative answers will make your content more likely to be referenced by search-driven AI.

Balancing keyword-rich, machine-friendly language with a human-first approach is essential though. The challenge lies in making your content both accessible to AI and engaging for your audience, a delicate balance that will define web optimisation strategies moving forward.

Authenticity as a differentiator

George, Account Manager

Audiences in 2025 will crave authenticity and a deeper connection with brands. In a crowded market, standing out will require bold, creative approaches that push boundaries and break away from corporate jargon. Adopting a ‘Real Talk’ approach, using humour and irony, will resonate particularly well with younger audiences, such as Gen Z and Millennials, who appreciate playful content.

Campaigns should go beyond traditional memes, aiming to create real-time, meme-like experiences that feel fresh and relevant. The goal is to deliver accessible, engaging messaging that connects with your audience on a deeper level, making your brand memorable and shareable.

Video content will dominate

Georgie, Social Media Manager

In 2025, creativity in social media will thrive with the dominance of video content. With attention spans at just 8 seconds, short-form videos will engage audiences through authentic, relatable stories. Brands must prioritise genuine connections over polished media, making employee-generated content (EGC) essential for showcasing the real people behind them. Companies like Currys, M&S and even Matalan have successfully created viral Tik Toks using EGC.

On top of that, platform features will enhance engagement with real-time interactivity in livestreams, including polls, Q&As, and live shopping experiences that allow audience participation.

Building trust through valuable content

Luke, Client Services Director

In 2025, the focus on trustworthy social media content will intensify. Platforms like LinkedIn emphasise valuable, engaging content, pushing posts that offer genuine insights and meaningful interactions. Rather than chasing likes or comments with shallow engagement, businesses should aim to provide content that educates and adds value to their followers.

Experiment with various content types – videos, single images, and carousels – while prioritising on-platform engagement without relying heavily on external links. This approach will help boost visibility and foster a deeper connection with your audience. At NetMaxRes, we offer workshops to help businesses master these techniques and maximise their social media potential.

AI to help secure greater quality leads

Jamie, Digital Advertising Manager

2025 will see advertising platforms leverage advanced AI to analyse user data, such as pages visited, buttons clicked, and engagement levels, to score leads based on their likelihood of converting. This innovative approach will provide businesses with clearer insights into which leads are most promising, helping them prioritise their efforts more effectively.

By focusing on high-quality leads, businesses can allocate their time and marketing budget to prospects with the greatest potential for conversion. This shift will allow for more efficient campaigns, improving both conversion rates and overall profitability. With AI-powered lead scoring, companies can expect a more streamlined and targeted marketing strategy, ensuring they invest resources where they’ll see the best returns. Ultimately, this data-driven approach will drive greater efficiency and success in lead generation, transforming how businesses approach digital advertising.

Authentic content is still king

Aaron, Digital Advertising Manager

Authenticity will remain the crown atop content marketing in 2025. While AI-generated content is becoming more prevalent, consumers demand genuine, relatable content that reflects a brand’s true identity. For B2B, high-quality materials like whitepapers and thought leadership articles build authority, while authenticity amplifies the impact of these resources.

For B2C, the focus will be on user-generated content, influencer partnerships, and employee advocacy, as audiences trust content from real people over traditional brand messaging. By prioritising authenticity in every piece of content, brands can stand out in a marketplace increasingly saturated with AI-generated material, fostering deeper trust and loyalty among their customers.

Optimising social profiles as searchable assets

Marcus, Social Media Manager

Next year, your social media profile will be more than just a platform – it will be your brand’s searchable front door. As social media takes on a role similar to search engines, optimising your profile for visibility is crucial. High-quality, shareable content that tells a story and engages viewers will become the new standard.

The shift towards more substantial content formats, such as 30-90 second reels, will offer a richer storytelling experience, moving away from quick, superficial clips. The importance of naturally embedded keywords in captions will surpass that of traditional hashtags, helping connect with audiences more effectively. As competition intensifies, maintaining a well-balanced, engaging profile will be key to standing out and building a credible online presence.

A Final Look

As we move into 2025, the digital marketing landscape will continue to evolve, shaped by emerging technologies and changing consumer expectations. The focus on authenticity, community engagement, and strategic use of AI will be essential for brands looking to connect with their audiences in meaningful ways. By staying ahead of these trends and adapting your strategy, you can ensure your business remains visible, credible, and relevant in the new year.

If you’re looking for digital marketing support in 2025, complete the form below.

Let's Talk

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3 Reasons An Agency Can Boost your Business

Hannah Noakes — Thu, 21 Nov 2024 13:32:16 +0000

November 21, 2024

Outsource Your Digital Marketing To Combat Rising National Insurance Costs and Boost Business Growth

3 Ways an Agency can Boost your Business Growth

With the news about upcoming hikes in National Insurance contributions, many businesses are starting to feel the pinch. These rising costs are forcing companies to re-evaluate their spending, particularly when it comes to hiring and expanding in-house teams. Marketing is often one of the first areas businesses look to reduce; however, this can be a short-sighted move that ultimately stunts growth.

Hiring a full-time, in-house marketing team can be expensive. The marketing mix covers a whole host of roles, from PPC experts and content creators to social media managers and designers — all experienced professionals who naturally command high salaries. Combine this with the cost of recruitment, onboarding, training, and employee benefits, and the expenses quickly stack up!

Here, we discuss how outsourcing your marketing to a digital agency could be a cost-effective and flexible solution, partnering with your current team and allowing you to maintain consistency without the need to expand your in-house team.

A Cost-Effective Alternative

A significant benefit of a full-service digital marketing agency is the ability to tap into a wide range of skills and expertise without the overheads of having to build the same capabilities in-house. What’s more, digital agencies can be inherently more cost-effective as they work with multiple clients, allowing them to spread their costs, which in turn can help you reap the savings.

Plus, agencies often have a variety of tools and software that would otherwise be expensive to licence on your own. It’s a way to get high-quality, strategic marketing support without breaking the bank.

Flexibility to Scale

One of the biggest advantages of partnering with a digital marketing agency is the flexibility it offers. Businesses are always changing, but adjusting the size and skills of an in-house team to match evolving needs can be time-consuming and costly. This is where agencies offer a more adaptable solution.

Whether you need new creative for a specific project, an SEO overhaul, or simply additional marketing support during a peak season, agencies can easily scale their efforts up or down. This flexibility allows you to meet your marketing goals without the long-term commitment and overhead costs of hiring permanent staff.

Maintain Consistency

When costs rise, marketing is often one of the first areas to face cutbacks. However, reducing your marketing efforts can harm your business in the long term. Consistent marketing is essential for staying top of mind with your audience, generating leads, and maintaining brand visibility.

Outsourcing your marketing ensures you don’t have to sacrifice your marketing presence, even if you’re not expanding your team. Agencies can step in to fill the gaps, providing tailored services that fit your needs and budget. Whether it’s running targeted ad campaigns, enhancing your social media strategy, or delivering workshops to upskill your in-house team, agencies can adapt their offerings to suit your situation.

A Final Look

With National Insurance hikes and other business costs putting pressure on budgets, outsourcing marketing to a digital agency is a great strategic decision. It’s a cost-effective alternative to expanding your in-house team and enables you to tap into a wide range of specialisms without the extra overhead costs. If you’re navigating financial challenges while still aiming for growth, partnering with a digital marketing agency can be a game-changer.

If you’d like to find out more about how we can support your marketing team, simply complete the form below.

Let's Talk

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TikTok Takeover: A Behind-the-Scenes Look at NetMaxRes’s Creative Challenge

Hannah Noakes — Fri, 25 Oct 2024 12:28:58 +0000

October 25, 2024

TikTok Takeover: A Behind-the-Scenes Look at Our Creative Challenge

Earlier this month, our team took part in an exciting challenge inspired by The Apprentice, with our MD, Chris, and Sales & Marketing Director, Alex, stepping in as the judges. The task? To create a series of TikTok videos that showcased NetMaxRes’s core values of creativity, passion, intelligence, friendship and collaboration.

We’re always running workshops for clients, from TikTok content days to LinkedIn training sessions, so we thought it was time to put our skills to the test and have a bit of fun ourselves! It was a fantastic day packed with fun and a whole lot of creativity as we brainstormed, filmed, and edited TikToks that highlighted what makes our team so special.

The winning video came from the dynamic trio of Aaron, Luke, and Marcus, whose reel embodied the essence of friendship, creativity, and collaboration. From the initial storyboard phase to the final cut, their video perfectly captured the energy and friendship that fuels NetMaxRes, making it a well-deserved winner!

The day was a fantastic reminder of how our core values aren’t just buzzwords but are lived out in everything we do, from client work right through to getting together as a team to have fun. And yes, we’ve learned one important lesson for next time: we need more teaspoons in the office!

Check out our social channels to watch the winning video and catch some of the runners up – which are also fantastic. The whole team absolutely smashed the challenge, well done!

If you’re interested in learning more about our TikTok workshops and looking for some additional support for your own team, get in touch by filling out the form below.

Get in touch

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NetMaxRes Delivers On-the-Ground TikTok Training for Heidelberg Materials

Hannah Noakes — Mon, 30 Sep 2024 12:42:22 +0000

September 30, 2024

NetMaxRes Delivers On-the-Ground TikTok Training for Heidelberg Materials

At NetMaxRes, we thrive on challenges, especially when it comes to helping industry leaders like Heidelberg Materials explore new digital spaces. Heidelberg Materials, one of the world’s largest manufacturers of building materials, already had a strong presence on Instagram and LinkedIn. However, their marketing team was eager to expand their reach to a younger audience on TikTok, aiming to increase brand awareness and engagement in a bid to encourage more younger people into the industry.

We began our support with a comprehensive virtual training session focused on TikTok fundamentals. We covered everything from understanding the platform’s unique features to exploring trending content, and emphasised the importance of storyboarding to plan effective videos. Our goal was to equip the Heidelberg team with the skills and confidence to create polished, engaging TikTok content.

Next, we took our training on-site to Whatley Quarry in Frome, one of Heidelberg’s key locations. The quarry provided an ideal backdrop for filming, offering an authentic behind-the-scenes look at life within the company. We spent the day capturing a variety of footage, including “day in the life” clips and fun, candid moments that showcased the dynamic work environment at Heidelberg.

Throughout the filming process, we provided hands-on guidance, teaching effective filming techniques, the best angles for captivating shots, and how to use transitions to enhance the videos. The content highlighted the diverse roles within the company and shared everyday employee experiences, giving viewers a fresh perspective on the construction industry. This approach aimed to make the field more approachable and attractive to potential recruits.

The visit was a success, leaving Heidelberg’s team with a strong bank of content ready to launch on TikTok. Shortly after going live, their new channel began gaining traction, with one video alone reaching more than 15,000 views!

Supporting Heidelberg Materials in their TikTok journey was an exciting project for us at NetMaxRes. By combining strategic training with practical, on-the-ground support, we helped them navigate a new platform and effectively connect with a younger audience. We’re thrilled to see their TikTok presence grow, reaching new viewers and shifting perceptions about the construction industry.

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Three ways to supercharge your digital strategy to drive registrations

Hannah Noakes — Fri, 16 Aug 2024 15:37:32 +0000

August 16, 2024

Three ways to increase prospective parent enquiries for your school

Why private schools are missing a trick through digital marketing

By Alex Vinall, Founder of NetMaxRes

“Private schools are missing a trick right here, right now. As a mother with children currently in independent schools, I’ve seen first-hand how many educational institutions are falling short in marketing just how amazing they are. After running my digital marketing agency for 15 years, it dawned on me that schools across Surrey and beyond aren’t promoting themselves as effectively as they could be. I’ve seen the gaps, and I know exactly how to fill them.

With the upcoming changes to the tax exemption, it’s never been more important that schools take note and sharpen their digital marketing strategies. Let me share with you how to get ahead of the problem now by implementing a digital strategy that will drive inquiries and increase registrations…

An updated website

A sleek, visually appealing website is a must-have for independent schools. It’s often the first thing prospective parents see, so it should really showcase what your school is all about. Think stunning photos and engaging videos from around the school, along with all the key information parents need, like details about admissions and open days. The site should be super easy to navigate, especially for busy parents, and it needs to look great on any device, whether it’s a laptop, mobile, or tablet. Plus, the website needs to be optimised for search engines, so it ranks high and becomes the go-to spot for parents searching for local private schools.

Social Media Presence

Having an active presence on social media is crucial for getting your school noticed and connecting with both current and prospective parents. Social media is a fantastic way to show off your school’s culture, highlight events, and give people a glimpse into daily life at your school. You can build trust and strengthen relationships with your audience by sharing snapshots of classroom activities, extracurricular programmes and any community involvement. Plus, social media allows for real-time interaction, so you can answer questions, share important updates and get feedback, helping to create a more connected and engaged school community.

Digital Advertising Strategy

Digital advertising is a powerful tool for getting the word out and delivering your message to the right people online. It’s especially effective for reaching parents who are actively looking into independent schools, as well as those who might still be weighing up their options. By using platforms like LinkedIn, Instagram, and Facebook, you can target potential parents based on factors like age, location, and occupation. Whether you’re aiming to build awareness or drive registrations for an open day, digital advertising ensures your school is front and centre with the audience that matters most.

If you’re a school and want to explore digital advertising, enhance your social media presence or even undertake a website revamp, my team can help!”

Get in touch

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We’ve been nominated for the UK Social Media Awards!

Hannah Noakes — Thu, 11 Jul 2024 10:56:52 +0000

July 11, 2024

We’ve been nominated in the UK Social Media Awards!

We’re thrilled to announce we have been nominated at the UK Social Media Awards in the ‘Best Integrated Campaign’ category for our work with PK Education on its ‘Helen’s Place’ campaign.

PK Education, a dedicated specialist recruitment consultant, focuses on primary, secondary and SEN schools across the UK. Their commitment to adding value and providing resources for their clients and candidates is unwavering, furthering personal development.

The campaign focused on PK Education’s partnership with Dr Helen Ross – a former PK Education Special Needs supply teacher and leading specialist in Special Educational Needs and Disabilities (SEND), Dyslexia and neurodiversities.

PK Education’s aim for the partnership was to deliver meaningful training for existing and potential candidates and clients tackling the challenges within SEND provision, initially through a series of online workshops with the ultimate goal of hosting an in-person event.

We played a crucial role in this partnership, providing comprehensive support with an integrated campaign that encompassed creative design, videography, organic social media, and digital advertising.

The aims of the campaign were to raise awareness of SEND and the importance of inclusive education, provide valuable resources and tools and drive organic leads and sign ups to the educational workshop.

For this campaign alone, we helped PK gain nearly 20% new followers expanding its community, an engagement rate of over 2,800 impressions and engagement rate of 9.73% (well above the industry average).

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How independent schools can enhance their online presence through digital marketing

Hannah Noakes — Wed, 10 Jul 2024 08:29:48 +0000

July 10, 2024

Raise awareness, drive enquiries, generate registrations: How independent schools can enhance their online presence through digital marketing

The recent news that the new Labour government is set to abolish the 20% VAT exemption for independent schools will undoubtedly have a negative effect on both schools and families. This will come into force on 1 January 2025 and impact the upcoming intake of pupils as well as current students. These changes, combined with the already competitive nature of the independent school sector, put additional pressure on schools to ensure they continue to attract and retain pupils.

This is where a solid marketing strategy plays a key role and among this, is digital marketing. With a significant proportion of the target parent population now falling within the millennial generation, digital marketing has never been so important. As a hyperconnected generation that spends more time online and on social media than ever before, digital marketing should be an essential aspect of an independent school’s marketing strategy.

Here are some of the steps schools can take to enhance their digital marketing strategy, helping to raise awareness, drive enquiries, and generate registrations…

An Updated Website

A slick, visually appealing website is a must for independent schools. As with any website, it provides prospective parents with the first impression of your school. This is a great place to showcase photos and videos from around the school, share key information with parents, and include admissions and open day details. The website should be as easy to navigate as possible, particularly for time-poor parents looking for access to information. It should also be responsive to any device, whether that’s a laptop, mobile or tablet. In addition, the website should be optimised to appear high in search rankings, ensuring your school’s website is the first port of call for parents searching for local private schools.

Social Media Presence

Maintaining an active presence on social media platforms is crucial for expanding your school’s visibility and fostering engagement with both current and prospective parents. It can be a brilliant way to demonstrate your school’s culture, showcase events, and provide snapshots of student and teaching life.

Offering glimpses into everyday classroom activities, extracurricular programmes, and community involvement can also be an authentic way for the school to build trust and strengthen relationships with both parents and prospects. Social media also allows for real-time interaction, enabling schools to answer questions, share important announcements, and receive feedback, which helps create a more connected and engaged school community.

Digital Advertising Strategy

Digital advertising is one of the most effective ways to generate awareness and convey a particular message to a specific online audience. It can help reach parents who are actively exploring independent schools as well as parents who may be keeping their options open. Utilising social media platforms such as LinkedIn, Instagram or Facebook, digital advertising can be extremely effective in placing your school in front of the right people by leveraging precise targeting information covering everything from age and location to job type.

Whether you’re looking to run an awareness campaign to showcase the school to local parents or you’re keen to drive registrations to an open day, digital advertising is a highly effective technique to drive that action and put your school in front of the people who matter.

Leave it to us, and we will generate the private viewing and open-day enquiries for your school.

With 15 years of digital experience, we are a digital marketing agency with specialist knowledge supporting the education sector. Working with leading education establishments, from nurseries and independent schools to colleges and universities, we have a deep understanding of your industry and objectives. Whether you’re looking for support with brand awareness campaigns or focusing on lead generation, we can help.

If you would like support with your digital marketing, please get in touch below.

Get in touch

The post How independent schools can enhance their online presence through digital marketing appeared first on NetMaxRes Digital Marketing in Guildford.

Apply now to become our new Account Manager

Hannah Noakes — Wed, 15 May 2024 08:30:15 +0000

May 15, 2024

Apply now to become our new Account Manager

NetMaxRes Digital Marketing is looking for an Account Manager (full-time) to join its award-winning team of digital marketing, social media and PR experts based in Guildford, Surrey.

The ideal candidate will have social media and digital advertising/advertising agency experience, exceptional copywriting skills, attention to detail, creative flair, and the ability to offer a consultative approach to our client work.

Typically, project managing marketing activity for up to 10 different client accounts simultaneously, you’ll need to be super-organised and able to juggle a variety of different tasks and responsibilities!

NetMaxRes is an integrated, multi-service digital marketing and PR agency that works with local, national, and global clients in various sectors, from social care and local government to hospitality and housing. Clients include Age UK, Hilton Hotels, IVF Network, Surrey County Council, West Sussex County Council, WSP, Zest Technology, and many more.

We are a friendly bunch, but the environment we work in is fast-paced and continually changing, so you’ll need to have the resilience to deal with the challenges this can present. For hardworking candidates with the drive and determination to succeed, there is plenty of scope for promotion within the team.

Key skills

A solid understanding of social media and digital advertising platforms, including, but not limited to, Facebook, Instagram, LinkedIn, X, and Google Ads
Experience in managing and growing client relationships
Strong interpersonal skills and the ability to communicate with people from a variety of backgrounds and at different levels
Impeccable timekeeping. You will often be working to tight client deadlines so you need to be able to work quickly and efficiently without compromising on quality
Adaptability. NetMaxRes is an integrated agency that works across a variety of different services and sectors, and therefore, the ability to adapt your skillset is essential
Strong copywriting and editing skills, an eye for grammar, and knowledge of how to craft successful social media content using effective storytelling techniques
A creative brain – you’ll be brimming with ideas and be able to navigate creative software such as Canva
Knowledge and understanding of algorithms and search engine optimisation
Skills in analysing marketing data, interpreting statistics, and communicating actionable insights

Responsibilities

Typical day-to-day activities could include:

Be the point of contact for a range of NetMaxRes clients, providing marketing expertise tailored to clients’ needs
Liaising with clients via telephone, email, conference calls or face-to-face
Overseeing ongoing tasks and project work delivered by team members across social media and digital advertising platforms
Developing creative and engaging organic social media strategies
Reviewing and refining paid digital advertising activity for clients
Monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics and Facebook insights
Supporting our Social Media experts with creative ideas and content creation for channels such as LinkedIn, Facebook, X, Instagram, TikTok and YouTube, adapting content to suit different channels
Supporting the winning of new business by being involved in pitching to prospects, but also by up-selling to existing clients
Attending client events and industry conferences as required

Benefits of working at NetMaxRes

25 days holiday plus bank holidays. Plus, your weekday birthday off! Additionally, the office is closed over Christmas & New Year, meaning you do not need to use your holiday allowance
Annual salary review on your anniversary
Government Workplace Pension
Regular work social events
Office in Guildford, Dogs are very welcome
Hybrid working three days in the office, two from home
Flexible working around your family, your life and what’s important to you
Regular staff training and a full development programme
Team building volunteer days
Monthly employee recognition scheme

Send your CV and cover letter to [email protected]

The post Apply now to become our new Account Manager appeared first on NetMaxRes Digital Marketing in Guildford.

7 reasons agencies get results

Hannah Noakes — Fri, 22 Mar 2024 16:21:16 +0000

7 reasons agencies get results

Seven reasons working with an agency gets better results

Are you looking to grow your in-house marketing team? Before you take the plunge and explore recruitment, have you considered the benefits of working with an agency? Rather than replace your in-house team, have you considered a hybrid approach to your marketing communications? An agency can work in tandem with your internal marketing resource and help adjust to your evolving needs. Whether that’s exploring new marketing channels, reaching new audiences or driving leads. Many agencies are performance-focused, so it’s all about achieving results.

So, what are some of the benefits of engaging a full-service agency? We delve into the seven reasons why engaging a marketing agency can help take your business to the next level.

Access to a range of experts in one place | From copywriters and social media managers to PPC experts and creatives, an agency offers a diverse range of expertise. Agencies are made up of professionals with years of experience who have ‘been there, done that’ when it comes to executing marketing strategies, developing content, and ideating creative designs. This broad skillset enables an agency to offer a more joined-up approach to integrated marketing campaigns.

Cost-effective | An agency is undoubtedly more cost-effective than hiring the same roles in-house. Economies of scale mean you can tap into a greater breadth of resources for a lot less money. The equivalent of hiring the same expertise and skill sets in-house can be costly, particularly when you consider many PPC managers have five+ years and creatives have refined their skills and abilities over time.

Scalable | Whether you’ve got a seasonal project you want to promote digitally or require additional website or creative help; agency support can be dialled up or down depending on the business’s needs. Instead of employing a new member of the team and having to go through training and onboarding -which can take months – agencies offer flexibility when it comes to scaling marketing activities. This could look like specific campaigns, which run across the year, a mini branding project in line with a new service or product launch or even a series of ad hoc social media training workshops to enhance your in-house teams’ skills.

A fresh perspective | Outsourcing your marketing to an agency brings the advantage of an unbiased outside pair of eyes. When you work in an organisation, it sometimes can be difficult to ‘see the wood from the trees’, so an agency can offer a fresh perspective and objectively evaluate your business, industry, and target audience. They can identify strengths, weaknesses, and opportunities that may have been overlooked internally. This alternative viewpoint allows for innovative ideas, strategic insights, and a different approach to marketing that can help your business stand out from the competition and elevate your brand.

An extension of your own team | There’s no doubt your in-house marketing team know their stuff when it comes to your business, culture, values and generally all the idiosyncrasies associated with your organisation. But the beauty of working with an agency is that they’ll champion the idea of collaboration and make it their mission to get to grips with your business. This means you can brief your agency to get on with tasks, such as digital marketing or social media, while your team focus on activity that requires their specific knowledge, like internal comms and supporting the sales team.

Lower commitment | Teaming up with an agency is a lot less commitment than employing a full team with the separate skillset you may require. An external team relinquishes the need for recruitment, training and onboarding and other tasks that come with employing a new team member. This also means you can take your time to find an agency that is a good fit with your team and organisation and one you feel you can build a relationship with.

Get better results | Agencies are all about achieving results, so naturally there’s an emphasis on recommending the best and most effective solutions. Agencies focus on performance and campaign optimisation, so are dedicated to achieving success. Investment is an integral part for agencies too. Agencies will have access to a wealth of software, tools and resources, which simply aren’t practical for only one company that may not specialise in marketing.

If you’d like to learn how NetMaxRes can support your organisation, get in touch here.

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