Entries by team@airsocial

What are the benefits of having a microsite?

It’s a common misconception that a microsite is just a mini-website with little or no SEO value. Microsites can be a powerful tool in any business’ digital marketing arsenal. Here’s why… Effective Branding If you want to launch a new product or service, you’ll want it to stand out from its ‘mother’ brand. Perhaps you […]

Keyword research tools to help improve your SEO

Understanding the search terms people use to look for a website like yours is one of the fundamental building blocks of Search Engine Optimisation (SEO). However, simply guessing what keywords your audience might be searching for on Google, Bing and other search engines, isn’t good enough – you need to be certain that people are […]

What social media platforms are right for your business?

Social media platforms are a great digital marketing tool, but not every platform is suitable for every kind of business. If you’re struggling to figure the right ones to use to spread the word about your business, here’s our handy guide. Facebook Facebook is still the leading social network out there and the chances are […]

Understanding consumer habits in the digital world

The digital world can be a real minefield, so when it comes to devising a digital marketing strategy for your brand or business, it can be difficult to know where to begin. We know we should be engaging with both existing and potential customers across a variety of digital platforms, but how do you know […]

10 of the best digital marketing podcasts

Here at NetMaxRes Digital Marketing Agency, we love listening to a podcast when we’re on route to work, at the gym or sitting on the sun lounger on holiday. Here we’ve picked our favourite digital marketing-related podcasts. The Digital Marketing Podcast with Ciaran Rogers and Daniel Rowles This weekly podcast has been going for […]

How to market to Millennials

Did you know there are almost 17 million Millennials in the UK? This makes up over a quarter of the country’s total population, second only to the baby boomer generation. It’s a demographic that simply cannot and should not be ignored when it comes to your digital marketing efforts. Millennials are generally described as those born […]

Lead Nurturing: What is it, why is it important and how do you do it?

Did you know that 80% of new leads never translate into sales? To help something grow, you need to nurture it. Indeed, market research company Forrester reports that marketers see a 20% increase in sales opportunities from nurtured vs non-nurtured leads, and companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower […]

What is digital transformation and why should you care?

It seems to be the buzz word in business at the moment, but what exactly is digital transformation, and why is it so important? NetMaxRes Digital Marketing Agency’s managing director Alex Vinall, breaks it down. Digital transformation is essential for all businesses, whatever their size, but what does digital transformation actually mean? One thing’s for […]

Social Media trends 2019 from the Global Web Index.

As we approach the halfway mark in 2019, what social media trends are dominating the digital world? Market research company Global Web Index recently published a report providing insights on the world of social media, covering subjects including how much time is devoted to social media, the behaviours of social media users and which social […]

Job Vacancy: Junior Marketing Assistant

NetMaxRes is an award-winning digital marketing agency based on Guildford High Street. We specialise in lead generation and place social strategy at the centre of all our digital marketing campaigns, working with businesses and brands to get their message across to the right people at the right time.

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