Chris@airsocial, Author at NetMaxRes Digital Marketing in Guildford

QUOTE – F G Barnes

Chris@airsocial — Wed, 24 Jan 2024 12:57:41 +0000

We’ve been working with NetMaxRes since August 2023 and have really enjoyed working with the team. They are all extremely knowledgeable, quick to respond to any queries or requests and are really proactive when it comes to how to improve outcomes. The onboarding process was really smooth and the team were really supportive and truly interested in understanding our needs.

SAMANTHA TILL, SENIOR MARKETING MANAGER, F G BARNES

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QUOTE – PK

Chris@airsocial — Wed, 24 Jan 2024 12:08:27 +0000

Moving our social media marketing campaigns over to NetMaxRes has been one of the very best commercial decisions we have made as an organisation. I strongly recommend them to any company looking to elevate their social media presence.

KARL HOUSLEY, DIRECTOR, PK EDUCATION

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23 things we achieved in 2023

Chris@airsocial — Fri, 12 Jan 2024 15:11:31 +0000

January 12, 2024

23 things we achieved in 2023

2023 was undoubtedly our best year yet! We not only expanded our team with the addition of a number of experienced marketing professionals but helped our clients achieve, real tangible results.

Here are some of our major achievements from last year…

We celebrated five years working with our benefits technology client, Zest…
And helped them get 95 bums on seats for a webinar about menopause in the workplace.
Supported The IVF Network with its first-ever live broadcast from Channel 4 studios for World Fertility Day…
And increased their campaign engagement and impressions by 300%!
We helped K J Smith launch their new Office in Oxford…
And increased organic video views by 30 – 40% month on month.
Managed a full rebrand project for Derma Group including a new website and brand identity…
And generated 2,683 leads for Derma Group through advertising on Facebook and Instagram, and Google Search.
Helped PK Education obtain 70 applicants for a single job listing through LinkedIn advertising.
Achieved an incredible 254,828 engagements for the film, Forever Young in partnership with our client, Dark Matters.
Increased campaign engagement for the University of Surrey by an impressive 84%.
Generated awareness and achieved 528,581 campaign impressions for Active Surrey.
Delivered 1,737 hen party leads for our client, Cluck – an impressive 20% increase year-on-year.
Helped reduce the CPA for our client F G Barnes by 15%.
Increased the META social following for commercial property finance firm, BLG by 330%.
Halved the CPC rate for Search & Select between 2022 and 2023.
Delivered 65 expressions of interest for advertised job roles on behalf of Sussex Partnership NHS Foundation Trust.
We launched NetMaxRes’s 2023 strategy at a fantastic team day at Mercedes-Benz World.
Six amazing new members joined the NetMaxRes team.
Our Digital Manager, Aaron celebrated six years with NetMaxRes…
And our Account Director Luke marked five years with us.
Finalists in the UK Digital Growth Awards.
Our Founder, Alex was invited to talk about women in business on BBC Radio Surrey.

We’ve even more in store for 2024! We’d love to talk to you about your growth plans for this year and how we can help you reach them. Get in touch here for a chat.

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What’s in and out for social and digital media in 2024

Chris@airsocial — Fri, 12 Jan 2024 14:20:01 +0000

Social and Digital Media Trends | What’s in and out for social and digital media in 2024

The social and digital media industry is ever-changing and undoubtedly moves at a fast pace, which is why it’s important that businesses and organisations are ahead of the curve. By tapping into some of the latest trends, brands can leverage the platforms and create impactful social and digital media strategies, which drive engagement, raise awareness and demonstrate ROI.

Here’s some of the trends which we’ll be saying hello and waving goodbye to over the next 12 months.

Social platforms are the new search engines | Social platforms, particularly image and video-led platforms including the likes of TikTok and Instagram, represent one of the biggest threats to traditional search engines. Nearly a third (29%) of Gen Z and millennials prefer to search for information on social platforms. Even so, the majority of consumers still recognise search engines as the best way to access information. It just provides some food for thought for marketeers on the importance of sharing thought-provoking, informative content.

Authenticity | Authenticity is a huge buzzword across social platforms right now. For brands and organisations, it refers to whether customers or clients feel a brand is genuine about its products or services and adheres to its values. With the transparency of social media, brands can no longer just ‘talk the talk’, as a less-than-happy customer could be waiting in the wings to call them out. According to research by X (formerly Twitter), 81% of social media users are happy to be sold to, they just want to know the brand or organisation they are engaging with is genuine, trustworthy and transparent.

Return of the long-form video | Long-form video is set to have a renaissance this year, with many of the key platforms increasing video lengths. We’re not talking 15-minute videos, content between two and five minutes long is sufficient enough. Long-form video content enables businesses to delve deeper into particular topics and explore ideas in more detail. For many organisations, slick video and expertly-curated content are the goals, so focus on ‘evergreen’ topics that can be used over and over again.

AI in social media | Since ChatGPT broke onto the scene in 2022, AI has been making waves across the marketing industry. Although AI has been used in the digital stratosphere for a while, more recently it is being used for advanced data analysis, which is set to continue this year. AI algorithms can analyse larger volumes of data, helping to gain insightful knowledge, uncover patterns and better predict behaviour. This in turn, is helping digital managers make better, more informed decisions and optimise marketing strategies as a result.

Create shareable content | Engagement is the ultimate goal for social media marketeers, so shares will matter more than comments, likes or followers in 2024. Creating content that another person shares with their network demonstrates the post’s validity and the fact they’re willing to share with their own audience. If you want to understand which content hits the spot, look at what’s been working previously. Posts which connect with your audience, share a service such as valuable information or evoke emotion among your followers are usually winners. According to Entrepreneur, social media content shared by employees gets eight times more engagement.

And what’s out?

A scattergun approach to social media

Just because something is trending doesn’t mean it will work for your business. Although Facebook is the most used social platform with 3 billion users, it may not be the best social tool for all organisations. An integrated social media strategy will help businesses and brands identify the channels which will help hit KPIs and ROI, as well as communicate with the correct target audience.

For more information about how NetMaxRes can support with your 2024 social and digital media strategy, get in touch here.

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Google begins transition away from third-party cookies

Chris@airsocial — Fri, 05 Jan 2024 15:22:51 +0000

January 5, 2024

Google begins its transition away from third-party cookies

Embarking on a journey towards heightened privacy, Google has initiated a preliminary trial of its Tracking Protection feature, signalling the beginning of the end for third-party cookies on Chrome.

After four years of uncertainty and following their timeline announcements last year, Google has finally commenced their preliminary trial of its new Tracking Protection feature, marking the initial steps towards phasing out third-party cookies for Chrome users.

Designed to eventually restrict third-party cookie access by default, this trial will initially be conducted on 1% of Chrome users, which is a small amount, but will allow Google to examine the impact and a glimpse into the future of browsing without third-party cookies.

What are third-party cookies?

Third-party cookies, generated by external websites, are tracking codes placed on visitors’ computers when they access your site and others. These cookies collect data on visitors’ online behaviour, including frequently visited websites, purchases, and interests. This information can then be used to create detailed visitor profiles and retargeting lists for personalised ad campaigns.

This differs from first-party cookies, which are automatically generated and stored on your website visitor’s computer, primarily for enhancing user experience by remembering passwords, basic visitor data like adding to the shopping cart and preferences.

It provides insights into the user’s actions on your site, visitor frequency and analytics, enabling the development of targeted marketing strategies. However, it does not capture visitor behaviour data on external, non-affiliated websites as third-party cookies do.

Why is Google eliminating third-party cookies?

Following the pattern of other major browsers such as Safari, Edge and Firefox, Google’s phase-out aligns with the growing concern for user privacy and expectations, regulatory pressures such as GDPR and CCPA, and industry shifts, with third-party cookies being critiqued for their invasive nature, allowing advertisers to track user behaviour across various sites.

Google aims to explore more privacy-conscious methods without compromising personalised advertising, having developed its own third-party cookie alternative, which it calls the ‘privacy sandbox’, which enables Google to feed data to advertisers without needing to capture a user’s browser history.

How will this impact online advertising?

Digital managers had previously relied on third-party cookies to create effective, targeted campaigns and report on their impact, so removing access to this naturally poses some challenges. However this change will simply mean ad targeting strategies need an overhaul.

The shift is spurring innovation and encourages digital managers to explore new strategies such as cohort-based targeting, first-party data utilisation, enhanced conversions and APIs, zero party data, not to mention utilising paid social targeting tools and the aforementioned privacy sandbox features.

How can we adapt to this change?

As mentioned, adapting involves a dual approach: exploring alternative targeting methods and prioritising the collection of first-party data. Businesses must build direct relationships with their audiences to gather valuable data while navigating the dynamic advertising landscape.

One impactful strategy is to collect user information on-site, such as through the creation of an email database. This not only ensures compliance with evolving privacy norms but also establishes a robust avenue for effective follow-ups and maintaining personalised engagement with users.

What is the timeline for phasing out third-party cookies?

Google is targeting Q3 2024 as the window for gradually ramping up to 100% of users, however, despite Google’s assurances to the contrary, a confluence of regulatory hurdles, timing constraints, and technological readiness challenges could push the timeline beyond this into 2025. The main constraint is the UK’s Competition and Markets Authority (CMA) which must grant approval first, which will involve a thorough examination, followed by a ‘cooling-off’ period lasting 60 to 120 days.

Based on the proposed timelines, assuming approval and factoring in a full 120-day cooling-off period, this could result in a race against the clock to disable third-party cookies successfully by the end of September to avoid clashing with the holiday ad rush and impacting a very busy period of the year for advertisers, with the alternative being further delay until early 2025.

What should I do if I have a business that runs online advertising?

If your digital advertising is managed by us here at NetMaxRes, the good news is, nothing!
We’ll ensure this phase-out doesn’t affect the performance of your campaigns.

If we don’t manage your advertising and you require support and guidance to navigate these changes, we have the team to help!

Click here or contact us on 01483 789434.

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META’s launches new Threads platform to rival Twitter

Chris@airsocial — Thu, 06 Jul 2023 17:03:40 +0000

July 6, 2023

META’s launches new Threads platform to rival Twitter

META, the social media company which owns Facebook, Instagram and WhatsApp, is launching a new app to rival Twitter this week.

Threads is set to launch on Thursday, July 6, just days after Twitter owner Elon Musk announced new reading limits, restricting the number of posts users can access per day – a temporary move reported to be implemented in order to address data scrapping and system manipulation.

In his own tweet on Friday, June 30, the billionaire said unverified accounts would be limited to reading 1,000 posts a day, while any new unverified Twitter accounts, would be restricted to 500. Those paying for a blue tick verification have access to 10,000.

Since Elon bought Twitter for $44 billion in October 2022, his has implemented a raft of changes to the platform, which have proved unpopular with some users, spurring them to seek alternatives such as Mastodon and Bluesky.

The new META Threads platform is set to be the latest to try and benefit from Twitter’s downfall. Here’s what we know about the launch so far:

The platform will be based on ‘text-based conversation’

Promotional text about the Threads platform on the App Store says, “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world.’

It will be linked to Instagram

While the app will be conversational-based, previews suggest people will be able to link their Threads accounts to photo-based app Instagram, even using their same handle to log in and access their existing contacts.

Threads will offer a similar user interface to Twitter

Features similar to Twitter, such as liking and reposting, look to be on the cards and limits to who can reply to posts.

Celebrities are already loving it

According to online tech magazine, TheVerge.com, which previewed information about Threads under its codename ‘Project 92’ last month, the app has already had buy-in from influencers and household names, such as Oprah Winfrey and the Dalai Lama.

Want to keep up with the latest social media and digital marketing trends? Follow us on Facebook, Instagram and LinkedIn.

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Apply now to become our new Account Manager

Chris@airsocial — Tue, 23 May 2023 10:54:07 +0000

May 23, 2023

Apply now to become our new Account Manager

NetMaxRes is looking for an Account Manager to join its award-winning team of digital marketing, social media, and PR experts based in Guildford, Surrey.

The ideal candidate will be educated to a degree level and have at least two years of experience working for a social media marketing/digital advertising agency with exceptional people and management skills and plenty of creative flair.

Project managing different client accounts simultaneously; the candidate will be super organised and able to juggle various tasks and responsibilities.

NetMaxRes is a full-service marketing agency helping brands stand out through impactful content and creating digital campaigns that deliver. Working with everyone from local authorities and public sector organisations to international FTSE 100 companies, we develop campaigns backed by proven results.

We are a friendly bunch, but the environment we work in is fast-paced and continually changing, so the successful candidate will need to prove they have the resilience to deal with the challenges this can present.

Key skills

A solid understanding of the use of a range of digital and social media platforms, particularly around advertising and branding
Managing client accounts and overseeing work delivered by team members across social media and digital advertising
Acute attention to detail
Skills in data analysis and interpreting statistics
Strong interpersonal skills and the ability to communicate with people from a variety of backgrounds and at different levels
Impeccable timekeeping. You will often be working to tight client deadlines, so you need to be able to work quickly and efficiently without compromising on quality
Adaptability. NetMaxRes is an integrated agency that works across a variety of different services and sectors, and therefore, the ability to adapt skillset is essential

Responsibilities

Typical day-to-day activities could include:

Managing client accounts and overseeing work delivered by team members across social media and digital advertising
Monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics and Facebook insights
Liaising with clients via telephone, email, conference calls or face-to-face
Attending client events and industry conferences as required

Benefits of working at NetMaxRes:

Working alongside a team of highly experienced director-level marketing experts.
Flexible working – Hybrid working; 2 x days a week at home, 3 x days a week in the office. We are more than happy to consider and support requests for flexible working hours, for example, to support parents/carers.
Casual dress
Annual pay review
Flexible early finish on Friday afternoons
25 days holiday plus bank holidays. Weekday birthday leave & office closure for Christmas (annual leave entitlement does not need to be used for this)
Government Workplace Pension
Dog-friendly office environment
Regular staff training and full career and self-development programme, including annual team training budget
Regular team building days and quarterly large company events
Regular team lunches and social activities
Long service perks and incentives
On-site parking

Salary £35,000 – £40,000 per annum

Send your CV and cover letter to [email protected]

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Apply now to become our new PPC Manager / Paid Social Manager

Chris@airsocial — Thu, 09 Mar 2023 09:17:12 +0000

March 9, 2023

Apply now to become our new PPC Manager / Paid Social Manager

NetMaxRes is looking for PPC/Paid Social Manager to join its award-winning full-service marketing agency, in Guildford, Surrey.

We help brands stand out through impactful content and create digital campaigns that deliver. Working with everyone from local authorities and public sector organisations through to international FTSE 100 companies, we develop creative campaigns that are backed by proven results.

Key Skills:

Creating, developing and implementing effective long- and short-term paid search strategies with excellent ROAS.
Managing PPC budgets, while strengthening platform accounts and key client relationships.
Executing and optimizing multiple PPC campaigns simultaneously.
Overseeing campaigns across a number of search platforms (e.g. Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Social Media Ads, Bing).
Targeting selected groups through keyword and audience research.
Managing and editing campaign budgets and adjusting bids to optimise ROAS
Tracking daily, weekly and monthly KPIs to identify opportunities for improvement or more efficient spend.
Reporting KPIs to management on a regular basis via various dashboards.
Producing engaging, clear and concise copy for campaigns
Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
Reducing risk of click fraud and irrelevant spend.
Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.

What You Will Do

Manage a portfolio of our client’s paid media campaigns, working across an exciting and diverse range of platforms; including paid search, display and video
Work with the Account Manager and digital team to develop strategies for your accounts
Ensuring best practice approaches are adopted throughout your work and across your team for consistent, high-quality output
Act as a point of contact and escalation for all the assigned accounts within your team
Work with clients to set KPIs for campaigns and ensure performance is monitored closely against client goals and contractual requirements
Develop and maintain close and productive client relationships as well as have the ability to identify new business opportunities from existing clients
Develop a strong insight into each client’s campaign(s) and provide well-informed, strategic and timely advice to both clients and internal departments in order to continually optimise activity
Create and provide campaign performance reports and ensure they are shared and communicated well to the client
Be comfortable reporting any potential issues or concerns with management, if you believe escalation may be required
Liaise with clients, as and when required
Work with other senior members on forecasts and proposals
Keep up to date with the latest changes in the paid landscape and ensure these are communicated clearly internally

Skills, Knowledge and Experience:

Minimum 3 years’ experience as a PPC Manager or Digital Marketing Specialist.
BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification
Experience with multiple platforms, e.g. AdWords, Facebook Ads, Bing.
You’ll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.
Expertise using and manipulating paid search dashboards to optimise spend.
Confidence using Google Analytics or similar tools.
Excellent communication, both verbal and written, and experience presenting reports and optimisations

Good to have:

Facebook Blueprint Certification
Microsoft Ads Certification
Any other relevant digital marketing qualifications

Benefits of working with NetMaxRes:

Working alongside a team of highly-experienced director-level marketing experts
Flexible working – Hybrid working; 2 x days a week at home, 3 x days a week in-office. We are more than happy to consider and support request for flexibility working hours for example to support parents/carers
Casual dress
25 days holiday plus bank holidays
Government Workplace Pension
Dog-friendly office environment
Regular staff training and full career and self-development programme
Team building volunteer days

Salary £35,000 – £40,000 per annum

Send your CV and covering letter to [email protected]

The post Apply now to become our new PPC Manager / Paid Social Manager appeared first on NetMaxRes Digital Marketing in Guildford.

QUOTE – ZEST

Chris@airsocial — Tue, 13 Dec 2022 09:11:52 +0000

I wholeheartedly recommend NetMaxRes to any business seeking a top-notch social media and ads agency. Their expertise, creativity, and dedication make them an invaluable partner navigating the dynamic digital landscape.

LILIANA TEIXEIRA, HEAD OF MARKETING, ZEST

The post QUOTE – ZEST appeared first on NetMaxRes Digital Marketing in Guildford.

Client Spotlight: NHS Surrey Heartlands

Chris@airsocial — Tue, 08 Nov 2022 11:44:31 +0000

November 8, 2022

Client Spotlight: NHS Surrey Heartlands

NHS Surrey Heartlands was faced with a challenge, how to increase the uptake of the covid vaccine among low-uptake groups located throughout Surrey.

Needing the support of an experienced, locally based digital agency NHS Surrey Heartlands turned to NetMaxRes.

Utilising Meta ads’ powerful targeting options to reach the low-uptake cohorts located throughout Surrey, we put together tightly defined interest-based audiences. Combining these with pin-drop geo-targeting, we were able to deliver NHS Surrey Heartlands messaging to the right people in the right places.

With over 7 million impressions, nearly 7,000 clicks, and over 52,000 engagements, the campaigns have been massively successful in delivering covid vaccine messaging to the targeted cohorts.

Combining highly specific location targeting with interest-based audiences is a great way to ensure reach within a well-defined target audience. The majority of the UK population is active on Facebook and Instagram and when paired with good audience knowledge (and an expert marketing team), Meta ads are one of the most powerful tools businesses have access to.

Do you have a target audience you need to reach? Contact us now at [email protected] to discover how we can help your message reach the right people.

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